
MARIA EUGENIA
RUIZ MOLINA
CATEDRÀTIC/A D'UNIVERSITAT
Publications (223) MARIA EUGENIA RUIZ MOLINA publications View referenced research data.
2025
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Young professionals' attitudes toward food waste: A global study on awareness, behavior, and regional differences
International Journal of Gastronomy and Food Science, Vol. 39
2024
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Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation
Journal of Marketing Analytics, Vol. 12, Núm. 3, pp. 717-733
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Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (Journal of Marketing Analytics, (2024), 12, 3, (717-733), 10.1057/s41270-024-00309-y)
Journal of Marketing Analytics
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Does Employee Training in Sustainable Practices and Food Waste Influence a Restaurant’s Level of Sustainability-Oriented Service Innovation (SOSI) and Brand Equity? Evidence-Based Research into the Ecuadorian Catering Industry
Sustainability (Switzerland), Vol. 16, Núm. 22
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Does ICT contribute to bootstrapping SOSI? Evidence in retailing
International Journal of Retail and Distribution Management
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Exploring the Role of Tourism Destination Communications in Shaping Tourist E-WOM Intentions
Journal of Tourism and Services, Vol. 15, Núm. 29, pp. 111-132
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How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality
Journal of Industrial and Business Economics, Vol. 51, Núm. 1, pp. 189-209
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Main motivations and barriers to pro-environmental behaviour: a study from the employee’s perspective
Sustainability Accounting, Management and Policy Journal, Vol. 15, Núm. 4, pp. 913-933
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Managing sustainability-oriented innovation in services: proposal of a scale for the future of hotel companies and travel agencies
Journal of Tourism Futures
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Pro-environmental behaviours of generation Z: A cross-cultural approach
International Review on Public and Nonprofit Marketing, Vol. 21, Núm. 3, pp. 1-29
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Strengthening Brand Equity in Hotel Chains: Insights from Emerging Vs. Developed Economies
International Journal of Hospitality and Tourism Administration, Vol. 25, Núm. 5, pp. 1013-1037
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Sustainability-oriented innovation in retailing
Psychology and Marketing, Vol. 41, Núm. 2, pp. 240-253
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Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender
Journal of Vacation Marketing
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Tackling food waste management: Professional training in the public interest
International Journal of Gastronomy and Food Science, Vol. 35
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Unveiling sustainable service innovations: exploring segmentation patterns in Ecuadorian restaurant sector
British Food Journal, Vol. 126, Núm. 1, pp. 471-488
2023
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An analysis of the factors influencing pro-environmental behavioural intentions on climate change in the university community
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 3
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Are There Gender Differences in Entrepreneurial Orientation and Performance? Evidence from French Franchisees
Contributions to Management Science (Springer Science and Business Media Deutschland GmbH), pp. 201-220
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Capturing consumer loyalty through technological innovation and sustainability: the moderating effect of the grocery commercial format
British Food Journal, Vol. 125, Núm. 8, pp. 2764-2784
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How to increase students' motivation to engage in university initiatives towards environmental sustainability
Journal of Consumer Affairs, Vol. 57, Núm. 3, pp. 1304-1323
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Relationship sustainability-store equity across segments of retail customers
International Journal of Retail and Distribution Management, Vol. 51, Núm. 3, pp. 366-385