Publicaciones (207) Publicaciones de MARIA EUGENIA RUIZ MOLINA

2024

  1. Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

    Journal of Marketing Analytics

  2. How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality

    Journal of Industrial and Business Economics, Vol. 51, Núm. 1, pp. 189-209

  3. Main motivations and barriers to pro-environmental behaviour: a study from the employee’s perspective

    Sustainability Accounting, Management and Policy Journal

  4. Pro-environmental behaviours of generation Z: A cross-cultural approach

    International Review on Public and Nonprofit Marketing

  5. Sustainability-oriented innovation in retailing

    Psychology and Marketing, Vol. 41, Núm. 2, pp. 240-253

  6. Tackling food waste management: Professional training in the public interest

    International Journal of Gastronomy and Food Science, Vol. 35

  7. Unveiling sustainable service innovations: exploring segmentation patterns in Ecuadorian restaurant sector

    British Food Journal, Vol. 126, Núm. 1, pp. 471-488

2023

  1. An analysis of the factors influencing pro-environmental behavioural intentions on climate change in the university community

    Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 3

  2. Are There Gender Differences in Entrepreneurial Orientation and Performance? Evidence from French Franchisees

    Contributions to Management Science (Springer Science and Business Media Deutschland GmbH), pp. 201-220

  3. Capturing consumer loyalty through technological innovation and sustainability: the moderating effect of the grocery commercial format

    British Food Journal, Vol. 125, Núm. 8, pp. 2764-2784

  4. How to increase students' motivation to engage in university initiatives towards environmental sustainability

    Journal of Consumer Affairs, Vol. 57, Núm. 3, pp. 1304-1323

  5. Relationship sustainability-store equity across segments of retail customers

    International Journal of Retail and Distribution Management, Vol. 51, Núm. 3, pp. 366-385

  6. Strengthening Brand Equity in Hotel Chains: Insights from Emerging Vs. Developed Economies

    International Journal of Hospitality and Tourism Administration

  7. Sustainability-oriented commerce innovation: How does it influence consumer satisfaction?

    International Journal of Retail and Distribution Management, Vol. 51, Núm. 11, pp. 1477-1496

  8. ‘Green’ practices and value co-creation: does guest culture make a difference?

    Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 1, pp. 2893-2914

2022

  1. Addressing sustainable food management in hotels: proposing a framework and examining hotel groups

    British Food Journal, Vol. 124, Núm. 2, pp. 462-492

  2. Do innovation and sustainability influence customer satisfaction in retail? A question of gender

    Economic Research-Ekonomska Istrazivanja , Vol. 35, Núm. 1, pp. 546-563

  3. Does sustainability drive to create store equity? A proposal through image, quality and loyalty

    International Journal of Retail and Distribution Management, Vol. 50, Núm. 6, pp. 708-727

2021

  1. Análisis de la percepción y satisfacción del estudiantado hacia el uso de herramientas interactivas en la docencia universitaria

    Edunovatic2021. Conference proceedings: 6th Virtual International Conferenceon Education, Innovation and ICT

  2. Can offline–online congruence explain online loyalty in electronic commerce?

    International Journal of Retail and Distribution Management, Vol. 49, Núm. 9, pp. 1271-1294