Publications (236) MARIA EUGENIA RUIZ MOLINA publications View referenced research data.

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2025

  1. Correction to: Sustainability and innovation as segmentation criteria in retail (Journal of Marketing Analytics, (2025), 13, 2, (537-550), 10.1057/s41270-025-00389-4)

    Journal of Marketing Analytics

  2. DO ICT BOOST BUSINESS-TO-BUSINESS SATISFACTION IN TIMES OF UNCERTAINTY?

    Journal of Business Economics and Management, Vol. 26, Núm. 2, pp. 378-399

  3. Does the Generational Cohort Influence the Effects of Sustainability-Oriented Service Innovation?

    Journal of Tourism and Services, Vol. 16, Núm. 30, pp. 262-277

  4. Effects of the industry format on sustainability-oriented service innovation, relationship value, and firm performance

    Service Business, Vol. 19, Núm. 1

  5. Food waste as a sustainability challenge: educational strategies for aligning attitudes and behaviors

    International Journal of Sustainability in Higher Education

  6. Sustainability and innovation as segmentation criteria in retail

    Journal of Marketing Analytics, Vol. 13, Núm. 2, pp. 537-550

  7. Sustainability-oriented service innovation: examining relationship value and satisfaction

    Management Decision

  8. Testing comparative business-to-business value co-creation models: Differences in hotels and travel agencies in Spain

    European Journal of Tourism Research, Vol. 40

  9. Young professionals' attitudes toward food waste: A global study on awareness, behavior, and regional differences

    International Journal of Gastronomy and Food Science, Vol. 39

2024

  1. Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

    Journal of Marketing Analytics, Vol. 12, Núm. 3, pp. 717-733

  2. Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (Journal of Marketing Analytics, (2024), 12, 3, (717-733), 10.1057/s41270-024-00309-y)

    Journal of Marketing Analytics

  3. Does Employee Training in Sustainable Practices and Food Waste Influence a Restaurant’s Level of Sustainability-Oriented Service Innovation (SOSI) and Brand Equity? Evidence-Based Research into the Ecuadorian Catering Industry

    Sustainability (Switzerland), Vol. 16, Núm. 22

  4. Does ICT contribute to bootstrapping SOSI? Evidence in retailing

    International Journal of Retail and Distribution Management, Vol. 52, Núm. 7-8, pp. 737-753

  5. Exploring the Role of Tourism Destination Communications in Shaping Tourist E-WOM Intentions

    Journal of Tourism and Services, Vol. 15, Núm. 29, pp. 111-132

  6. How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality

    Journal of Industrial and Business Economics, Vol. 51, Núm. 1, pp. 189-209

  7. Main motivations and barriers to pro-environmental behaviour: a study from the employee’s perspective

    Sustainability Accounting, Management and Policy Journal, Vol. 15, Núm. 4, pp. 913-933

  8. Managing sustainability-oriented innovation in services: proposal of a scale for the future of hotel companies and travel agencies

    Journal of Tourism Futures

  9. Pro-environmental behaviours of generation Z: A cross-cultural approach

    International Review on Public and Nonprofit Marketing, Vol. 21, Núm. 3, pp. 1-29

  10. Strengthening Brand Equity in Hotel Chains: Insights from Emerging Vs. Developed Economies

    International Journal of Hospitality and Tourism Administration, Vol. 25, Núm. 5, pp. 1013-1037

  11. Sustainability-oriented innovation in retailing

    Psychology and Marketing, Vol. 41, Núm. 2, pp. 240-253