Publications (242) MARIA EUGENIA RUIZ MOLINA publications View referenced research data.

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2025

  1. ARE ONLINE COMMUNICATIONS AN EFFECTIVE TOOL IN TOURISM DESTINATION MARKETING?

    Proceedings of the International Conferences on Digital Transformation and Innovation Management 2025 and ICT, Society and Human Beings 2025 - part of the Multi Conference on Computer Science and Information Systems 2025

  2. Correction to: Sustainability and innovation as segmentation criteria in retail (Journal of Marketing Analytics, (2025), 13, 2, (537-550), 10.1057/s41270-025-00389-4)

    Journal of Marketing Analytics

  3. DESTINATION-GENERATED CONTENT AND THEIR INFLUENCE ON PERCEIVED IMAGE

    Tourism and Hospitality Management, Vol. 31, Núm. 3, pp. 427-438

  4. DO ICT BOOST BUSINESS-TO-BUSINESS SATISFACTION IN TIMES OF UNCERTAINTY?

    Journal of Business Economics and Management, Vol. 26, Núm. 2, pp. 378-399

  5. Does the Generational Cohort Influence the Effects of Sustainability-Oriented Service Innovation?

    Journal of Tourism and Services, Vol. 16, Núm. 30, pp. 262-277

  6. Effects of the industry format on sustainability-oriented service innovation, relationship value, and firm performance

    Service Business, Vol. 19, Núm. 1

  7. Food waste as a sustainability challenge: educational strategies for aligning attitudes and behaviors

    International Journal of Sustainability in Higher Education

  8. Qualitative Analysis of a Blockchain-Based System Adoption for Academic Credentials Verification That Complies with the GDPR: GAVIN Project

    Applied Sciences (Switzerland), Vol. 15, Núm. 22

  9. Sustainability and innovation as segmentation criteria in retail

    Journal of Marketing Analytics, Vol. 13, Núm. 2, pp. 537-550

  10. Sustainability-oriented service innovation: examining relationship value and satisfaction

    Management Decision

  11. THE EFFECT OF VALUE CO-CREATION AND SOSI ON BUSINESS PERFORMANCE: DIFFERENCES BETWEEN HOTELS AND RETAIL ESTABLISHMENTS

    Proceedings of the International Conferences on Digital Transformation and Innovation Management 2025 and ICT, Society and Human Beings 2025 - part of the Multi Conference on Computer Science and Information Systems 2025

  12. THE IMPACT OF INTEGRATED MARKETING COMMUNICATION AND SUSTAINABILITY-ORIENTED SERVICE INNOVATION ON RETAIL PERFORMANCE: DOES SIZE MATTER?

    Proceedings of the International Conferences on Digital Transformation and Innovation Management 2025 and ICT, Society and Human Beings 2025 - part of the Multi Conference on Computer Science and Information Systems 2025

  13. Testing comparative business-to-business value co-creation models: Differences in hotels and travel agencies in Spain

    European Journal of Tourism Research, Vol. 40

  14. The Impact of Online Content on e-Reputation and eWOM in Lesser-Known Tourism Destinations

    Services Marketing Quarterly

  15. Young professionals' attitudes toward food waste: A global study on awareness, behavior, and regional differences

    International Journal of Gastronomy and Food Science, Vol. 39

2024

  1. Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

    Journal of Marketing Analytics, Vol. 12, Núm. 3, pp. 717-733

  2. Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (Journal of Marketing Analytics, (2024), 12, 3, (717-733), 10.1057/s41270-024-00309-y)

    Journal of Marketing Analytics

  3. Does Employee Training in Sustainable Practices and Food Waste Influence a Restaurant’s Level of Sustainability-Oriented Service Innovation (SOSI) and Brand Equity? Evidence-Based Research into the Ecuadorian Catering Industry

    Sustainability (Switzerland), Vol. 16, Núm. 22

  4. Does ICT contribute to bootstrapping SOSI? Evidence in retailing

    International Journal of Retail and Distribution Management, Vol. 52, Núm. 7-8, pp. 737-753

  5. Exploring the Role of Tourism Destination Communications in Shaping Tourist E-WOM Intentions

    Journal of Tourism and Services, Vol. 15, Núm. 29, pp. 111-132