Department: MARKETING AND

Faculty: Faculty of Economics

Institut d' investigació: Polibenestar Research Centre (Polibenestar)

Area: Marketing and Market Research

Research group: Marketing research group, internationalization and distribution channel management

Research group: Research group in marketing and innovation in retailing and services

Email: m.eugenia.ruiz@uv.es

Doctor by the Universitat de València with the thesis El desdoblamiento de acciones en el mercado español factores determinantes y efectos 2007. Supervised by Dr. Constantino José García Martín, Dr. José Emilio Farinós Viñas.