Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

  1. Bordian, M.
  2. Gil-Saura, I.
  3. Berenguer-Contri, G.
  4. Ruiz-Molina, M.-E.
  5. Marín-García, A.
Journal:
Journal of Marketing Analytics

ISSN: 2050-3326,  2050-3318

Year of publication: 2024

Volume: 12

Issue: 3

Pages: 717-733

Type: Article

DOI: 10.1057/S41270-024-00309-Y GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus