Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

  1. Bordian, M.
  2. Gil-Saura, I.
  3. Berenguer-Contri, G.
  4. Ruiz-Molina, M.-E.
  5. Marín-García, A.
Aldizkaria:
Journal of Marketing Analytics

ISSN: 2050-3326 2050-3318

Argitalpen urtea: 2024

Mota: Artikulua

DOI: 10.1057/S41270-024-00309-Y GOOGLE SCHOLAR