Institut d' investigació: Polibenestar Research Centre (Polibenestar)

Area: Marketing and Market Research

Research group: Communication, innovation and branding: an approach based on consumer behavior, culture and gender

Research group: Research group in marketing and innovation in retailing and services

Doctor by the Universitat de València with the thesis Comunicación integrada de marketing y co-creación de valor en un contexto hotelero sostenible 2022. Supervised by Dr. Irene Gil Saura, Dr. Maja Seric.