Publicaciones (12) Publicaciones de MARIIA BORDIAN -

2024

  1. Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

    Journal of Marketing Analytics, Vol. 12, Núm. 3, pp. 717-733

  2. Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (Journal of Marketing Analytics, (2024), 12, 3, (717-733), 10.1057/s41270-024-00309-y)

    Journal of Marketing Analytics

  3. Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender

    Journal of Vacation Marketing

2023

  1. Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality

    European Journal of Tourism Research, Vol. 35

  2. The Impact of Sustainable Marketing Communications on Consumer Responses in the Hotel Industry

    Journal of East European Management Studies, Vol. 28, Núm. 2, pp. 347-373

  3. The impact of value co-creation in sustainable services: understanding generational differences

    Journal of Services Marketing, Vol. 37, Núm. 2, pp. 155-167

2022

  1. ¿Cómo impulsa la Comunicación Integrada de Marketing la satisfacción del huésped?: Una propuesta a través del conocimiento ecológico y la co-creación de valor

    Management Letters / Cuadernos de Gestión, Vol. 22, Núm. 1, pp. 7-20

2021

  1. Análisis de la percepción y satisfacción del estudiantado hacia el uso de herramientas interactivas en la docencia universitaria

    Edunovatic2021. Conference proceedings: 6th Virtual International Conference on Education, Innovation and ICT

  2. Do imc and ecological knowledge drive value co‐creation? The new way to loyalty in hospitality

    Sustainability (Switzerland), Vol. 13, Núm. 19

  3. Efectos de la comunicación integrada de marketing sobre el valor de marca: el rol de la cocreación de valor y el conocimiento ecológico del huésped

    Revista Perspectiva Empresarial, Vol. 8, Núm. 1, pp. 55-70

  4. Effects of integrated marketing communication on brand equity: the rote of value co-creation and guest's ecological knowledge

    REVISTA PERSPECTIVA EMPRESARIAL, Vol. 8, Núm. 1, pp. 55-70

  5. La gamificación como estrategia para la participación del estudiantado en la docencia universitaria

    Edunovatic2021. Conference proceedings: 6th Virtual International Conference on Education, Innovation and ICT