Institut d' investigació: POLIBENESTAR

Area: Marketing and Market Research

Research group: Communication, innovation and branding: an approach based on consumer behavior, culture and gender

Research group: Research group in marketing and innovation in retailing and services

Email: mariia.bordian@uv.es

Doctor by the Universitat de València with the thesis Comunicación integrada de marketing y co-creación de valor en un contexto hotelero sostenible 2022. Supervised by Dr. Irene Gil Saura, Dr. Maja Seric.