Communication, innovation and branding: an approach based on consumer behavior, culture and gender

Date of inception 15 December 2020

Leader: MAJA SERIC

Department: MARKETING AND

The COMINBRAND research group is an intercultural and interdisciplinary group th

Researchers

Foto de MAJA
MAJA
SERIC
Leader
Foto de MARIIA
MARIIA
BORDIAN

Contributors

Foto de MANUEL
MANUEL
CUADRADO GARCIA
Foto de PEDRO
PEDRO
RUIZ CASTELL

beta Prevailing specialties (top 10) Obtained from publications help
Obtained from publications

The thematic specialties shown were obtained through the application of artificial intelligence models, obtained as a result of the Hercules Project.

The list may contain errors. Under evaluation and improvement. Shared to gather community suggestions.

  1. Marketing (Business, Management and Accounting) Filter
  2. Tourism, Leisure and Hospitality Management (Business, Management and Accounting) Filter
  3. General Economics (Economics, Econometrics and Finance) Filter
  4. Management of Technology and Innovation (Business, Management and Accounting) Filter
  5. Economics (Economics, Econometrics and Finance) Filter
  6. Education (Social Sciences) Filter
  7. Human-Computer Interaction (Computer Science) Filter
  8. Applied Psychology (Psychology) Filter
  9. Business and International Management (Business, Management and Accounting) Filter
  10. Computers and Society (Computer Science) Filter