Department: MARKETING AND

Faculty: Faculty of Economics

Area: Marketing and Market Research

Research group: Communication, innovation and branding: an approach based on consumer behavior, culture and gender

Research group: Creative economy and cultural markets

Email: manuel.cuadrado@uv.es

Doctor by the Universitat de València with the thesis Planificación de marketing en el sector de las artes 1998. Supervised by Dr. Alejandro Mollá Descals.