IRENE
GIL SAURA
CATEDRÀTIC/A D'UNIVERSITAT
Department: MARKETING AND
Faculty: Faculty of Economics
Institut d' investigació: Polibenestar Research Centre (Polibenestar)
Area: Marketing and Market Research
Research group: Marketing research group, internationalization and distribution channel management
Research group: Research group in marketing and innovation in retailing and services
Email: irene.gil@uv.es
Doctor by the Universitat de València with the thesis La calidad de servicio percibida y la selección del punto de venta 1994. Supervised by Dr. Alejandro Mollá Descals.