Publicaciones (305) Publicaciones de IRENE GIL SAURA

2024

  1. Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

    Journal of Marketing Analytics

  2. How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality

    Journal of Industrial and Business Economics, Vol. 51, Núm. 1, pp. 189-209

  3. ICT and value co-creation in B2B: the new way of loyalty in service

    Management Letters / Cuadernos de Gestión, Vol. 24, Núm. 1, pp. 21-36

  4. Main motivations and barriers to pro-environmental behaviour: a study from the employee’s perspective

    Sustainability Accounting, Management and Policy Journal

  5. Pro-environmental behaviours of generation Z: A cross-cultural approach

    International Review on Public and Nonprofit Marketing

  6. Sustainability-oriented innovation in retailing

    Psychology and Marketing, Vol. 41, Núm. 2, pp. 240-253

  7. Tackling food waste management: Professional training in the public interest

    International Journal of Gastronomy and Food Science, Vol. 35

  8. Unveiling sustainable service innovations: exploring segmentation patterns in Ecuadorian restaurant sector

    British Food Journal, Vol. 126, Núm. 1, pp. 471-488

  9. Validation of a design orientation scale in the trade and tourism sectors and assessment of its impact on firms’ performance

    Service Business, Vol. 18, Núm. 1, pp. 81-100

2023

  1. An analysis of the factors influencing pro-environmental behavioural intentions on climate change in the university community

    Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 3

  2. Bridging service dominant logic and the concept of customer value through higher order indexes: Insights from hospitality experiences

    European Journal of Tourism Research, Vol. 35

  3. Capturing consumer loyalty through technological innovation and sustainability: the moderating effect of the grocery commercial format

    British Food Journal, Vol. 125, Núm. 8, pp. 2764-2784

  4. Design Orientation Clusters in Design-Marketing Relationships: A Survey of Spanish Companies

    She Ji, Vol. 9, Núm. 3, pp. 379-401

  5. Effect of motivations and engagement with eWOM on hotel queries

    Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 3

  6. Effects of integrated marketing communication for sustainability and ecological knowledge: A cross-cultural approach in hospitality

    European Journal of Tourism Research, Vol. 35

  7. How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector

    Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 2

  8. How to increase students' motivation to engage in university initiatives towards environmental sustainability

    Journal of Consumer Affairs, Vol. 57, Núm. 3, pp. 1304-1323

  9. Managing relationships between tourism companies and their suppliers: an approach beyond classical variables

    European Research on Management and Business Economics, Vol. 29, Núm. 1, pp. 22-29

  10. Managing sustainable practices and logistics value to improve customer loyalty: importers vs. freight forwarders

    WMU Journal of Maritime Affairs, Vol. 22, Núm. 4, pp. 479-507

  11. Motivations and attitudes towards consulting eWOM when booking accommodation

    Service Business, Vol. 17, Núm. 2, pp. 557-578