Capturing consumer loyalty through technological innovation and sustainability: the moderating effect of the grocery commercial format

  1. Marín-García, A.
  2. Gil-Saura, I.
  3. Ruiz-Molina, M.E.
  4. Berenguer-Contrí, G.
Journal:
British Food Journal

ISSN: 0007-070X

Year of publication: 2023

Volume: 125

Issue: 8

Pages: 2764-2784

Type: Article

DOI: 10.1108/BFJ-12-2021-1317 GOOGLE SCHOLAR