Can offline–online congruence explain online loyalty in electronic commerce?

  1. Ruiz-Molina, M.E.
  2. Gómez-Borja, M.-Á.
  3. Mollá-Descals, A.
Journal:
International Journal of Retail and Distribution Management

ISSN: 0959-0552

Year of publication: 2021

Volume: 49

Issue: 9

Pages: 1271-1294

Type: Article

DOI: 10.1108/IJRDM-02-2020-0060 GOOGLE SCHOLAR
Data source: Scopus