Publications

MARIA EUGENIA RUIZ MOLINA publications

253 results

2026

  1. Antecedents and consequences of sustainability-oriented service innovation from the manager’s perspective: the moderating role of sector type

    Journal of Services Marketing, Vol. 40, Núm. 6, pp. 899-918

  2. Food waste as a sustainability challenge: educational strategies for aligning attitudes and behaviors

    International Journal of Sustainability in Higher Education, Vol. 27, Núm. 6, pp. 1503-1520

  3. Generation Z in the face of climate change: a transcultural university perspective

    Journal of Marketing Analytics

  4. IMC and SOSI as determinants of organisational performance: the moderating effect of retailer type

    Management Research Review

  5. Influence of value co-creation and SOSI on business results: the moderating role of the activity sector

    Journal of Business and Industrial Marketing, Vol. 41, Núm. 5, pp. 661-677

  6. Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender

    Journal of Vacation Marketing, Vol. 32, Núm. 1, pp. 35-51

  7. Sustainability-oriented service innovation: examining relationship value and satisfaction

    Management Decision, Vol. 64, Núm. 6, pp. 2391-2409

2025

  1. ARE ONLINE COMMUNICATIONS AN EFFECTIVE TOOL IN TOURISM DESTINATION MARKETING?

    Proceedings of the International Conferences on Digital Transformation and Innovation Management 2025 and ICT, Society and Human Beings 2025 - part of the Multi Conference on Computer Science and Information Systems 2025

  2. Correction to: Sustainability and innovation as segmentation criteria in retail (Journal of Marketing Analytics, (2025), 13, 2, (537-550), 10.1057/s41270-025-00389-4)

    Journal of Marketing Analytics

  3. DESTINATION-GENERATED CONTENT AND THEIR INFLUENCE ON PERCEIVED IMAGE

    Tourism and Hospitality Management, Vol. 31, Núm. 3, pp. 427-438

  4. DO ICT BOOST BUSINESS-TO-BUSINESS SATISFACTION IN TIMES OF UNCERTAINTY?

    Journal of Business Economics and Management, Vol. 26, Núm. 2, pp. 378-399

  5. Does the Generational Cohort Influence the Effects of Sustainability-Oriented Service Innovation?

    Journal of Tourism and Services, Vol. 16, Núm. 30, pp. 262-277

  6. Effects of the industry format on sustainability-oriented service innovation, relationship value, and firm performance

    Service Business, Vol. 19, Núm. 1

  7. Qualitative Analysis of a Blockchain-Based System Adoption for Academic Credentials Verification That Complies with the GDPR: GAVIN Project

    Applied Sciences (Switzerland), Vol. 15, Núm. 22

  8. Sustainability and innovation as segmentation criteria in retail

    Journal of Marketing Analytics, Vol. 13, Núm. 2, pp. 537-550

  9. THE EFFECT OF VALUE CO-CREATION AND SOSI ON BUSINESS PERFORMANCE: DIFFERENCES BETWEEN HOTELS AND RETAIL ESTABLISHMENTS

    Proceedings of the International Conferences on Digital Transformation and Innovation Management 2025 and ICT, Society and Human Beings 2025 - part of the Multi Conference on Computer Science and Information Systems 2025

  10. THE IMPACT OF INTEGRATED MARKETING COMMUNICATION AND SUSTAINABILITY-ORIENTED SERVICE INNOVATION ON RETAIL PERFORMANCE: DOES SIZE MATTER?

    Proceedings of the International Conferences on Digital Transformation and Innovation Management 2025 and ICT, Society and Human Beings 2025 - part of the Multi Conference on Computer Science and Information Systems 2025

  11. Testing comparative business-to-business value co-creation models: Differences in hotels and travel agencies in Spain

    European Journal of Tourism Research, Vol. 40

  12. The Impact of Online Content on e-Reputation and eWOM in Lesser-Known Tourism Destinations

    Services Marketing Quarterly

  13. Young professionals' attitudes toward food waste: A global study on awareness, behavior, and regional differences

    International Journal of Gastronomy and Food Science, Vol. 39