Strengthening Brand Equity in Hotel Chains: Insights from Emerging Vs. Developed Economies

  1. Gil-Saura, I.
  2. Ruiz-Molina, M.-E.
  3. Moise, M.-S.
  4. Marín-García, A.
Journal:
International Journal of Hospitality and Tourism Administration

ISSN: 1525-6499,  1525-6480

Year of publication: 2024

Volume: 25

Issue: 5

Pages: 1013-1037

Type: Article

DOI: 10.1080/15256480.2023.2204497 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus