Faculty of Economics
Faculty
José
Martí Parreño
Publications by the researcher in collaboration with José Martí Parreño (46)
2022
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Determinants of students’ satisfaction with higher education institutions: a literature review
EDULEARN22 Proceedings: 14th International Conference on Education and New Learning Technologies (July 4th-6th, 2022, Palma, Spain)
2021
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Teachers’ beliefs about gamification and competencies development: A concept mapping approach
Innovations in Education and Teaching International, Vol. 58, Núm. 1, pp. 84-94
2020
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The effects of ewom in social media on tourism services
Proceedings of the International Conference on Tourism Research
2019
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Higher education instructors’ intention to use educational video games: an fsQCA approach
Educational Technology Research and Development, Vol. 67, Núm. 6, pp. 1455-1478
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Nutritional traffic light and self-regulatory consumption: the role of emotions
British Food Journal, Vol. 121, Núm. 1, pp. 183-198
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Teachers’ intention to use educational video games: The moderating role of gender and age
Innovations in Education and Teaching International, Vol. 56, Núm. 3, pp. 318-329
2018
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Attitude towards advergames: an fsQCA approach
Hacia la mejora social, económica y empresarial: avances multidisciplinares en innovación, turismo e ingeniería
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Students’ attitude towards the use of educational video games to develop competencies
Computers in Human Behavior, Vol. 81, pp. 366-377
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Teachers’ attitude towards educational video games: The role of educational level
Proceedings of the European Conference on e-Learning, ECEL
2017
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Branded entertainment: Past, present, and future
Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1049-1069
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Higher education students’ attitude towards the use of gamification for competencies development
Journal of E-Learning and Knowledge Society, Vol. 13, Núm. 1, pp. 129-146
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Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory
Journal of Interactive Marketing, Vol. 38, pp. 55-63
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The effect of age on teachers’ intention to use educational video games: A TAM approach
Electronic Journal of e-Learning, Vol. 15, Núm. 4, pp. 355-366
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The role of perceived relevance and attention in teachers' attitude and intention to use educational video games
International Journal of Emerging Technologies in Learning, Vol. 12, Núm. 3, pp. 154-168
2016
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Teachers' intention to use educational video games: A technology acceptance model approach
Proceedings of the European Conference on Games-based Learning
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The role of perceived relevance and attention in teachers' intention to use gamification
Proceedings of the European Conference on e-Learning, ECEL
2015
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Branded entertainment: Past, present, and future
Engaging Consumers through Branded Entertainment and Convergent Media (IGI Global), pp. 1-21
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Engaging consumers through branded entertainment and convergent media
IGI Global, pp. 1-353
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Investigación en branded entertainment: loa contribución de las universidades españolas
Enfoques empresariales de la gestión científica: transferencia de conocimiento a la empresa
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Message-driven factors influencing opening and forwarding of mobile advertising messages
International Journal of Mobile Communications, Vol. 13, Núm. 4, pp. 339-357