Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory

  1. Martí-Parreño, J.
  2. Bermejo-Berros, J.
  3. Aldás-Manzano, J.
Journal:
Journal of Interactive Marketing

ISSN: 1520-6653,  1094-9968

Year of publication: 2017

Volume: 38

Pages: 55-63

Type: Article

DOI: 10.1016/J.INTMAR.2016.12.001 GOOGLE SCHOLAR HANDLE: https://hdl.handle.net/11268/6376
Data source: Scopus