Message-driven factors influencing opening and forwarding of mobile advertising messages

  1. Sanz-Blas, S.
  2. Ruiz-Mafé, C.
  3. Martí-Parreño, J.
Journal:
International Journal of Mobile Communications

ISSN: 1741-5217,  1470-949X

Year of publication: 2015

Volume: 13

Issue: 4

Pages: 339-357

Type: Article

DOI: 10.1504/IJMC.2015.070058 GOOGLE SCHOLAR
Data source: Scopus