Department: MARKETING AND

Faculty: Faculty of Economics

Area: Marketing and Market Research

Research group: eMARKETING Research group in eMARKETING

Research group: SIV Service, Innovation, Value

Email: silvia.sanz@uv.es

Doctor by the Universitat de València with the thesis La venta por televisión propuiesta de un modelo de relaciones con el medio televisivo 2002. Supervised by Dr. José Enrique Bigné Alcañiz, Dr. Francisco Torán Torres.