Message-driven factors influencing opening and forwarding of mobile advertising messages
- Sanz-Blas, S.
- Ruiz-Mafé, C.
- Martí-Parreño, J.
ISSN: 1741-5217, 1470-949X
Année de publication: 2015
Volumen: 13
Número: 4
Pages: 339-357
Type: Article
ISSN: 1741-5217, 1470-949X
Année de publication: 2015
Volumen: 13
Número: 4
Pages: 339-357
Type: Article