Branded entertainment: Past, present, and future

  1. Martí-Parreño, J.
  2. Ruiz-Mafé, C.
  3. Scribner, L.L.
Book:
Engaging Consumers through Branded Entertainment and Convergent Media

ISBN: 9781466683426

Year of publication: 2015

Pages: 1-21

Type: Book chapter

DOI: 10.4018/978-1-4666-8342-6.CH001 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus