Publicaciones en las que colabora con José Martí Parreño (47)

2022

  1. Determinants of students’ satisfaction with higher education institutions: a literature review

    EDULEARN22 Proceedings: 14th International Conference on Education and New Learning Technologies : July 4th-6th, 2022

2021

  1. Teachers’ beliefs about gamification and competencies development: A concept mapping approach

    Innovations in Education and Teaching International, Vol. 58, Núm. 1, pp. 84-94

2020

  1. The effects of ewom in social media on tourism services

    Proceedings of the International Conference on Tourism Research

2019

  1. Higher education instructors’ intention to use educational video games: an fsQCA approach

    Educational Technology Research and Development, Vol. 67, Núm. 6, pp. 1455-1478

  2. Nutritional traffic light and self-regulatory consumption: the role of emotions

    British Food Journal, Vol. 121, Núm. 1, pp. 183-198

  3. Teachers’ intention to use educational video games: The moderating role of gender and age

    Innovations in Education and Teaching International, Vol. 56, Núm. 3, pp. 318-329

2018

  1. Attitude towards advergames: an fsQCA approach

    Hacia la mejora social, económica y empresarial: avances multidisciplinares en innovación, turismo e ingeniería

  2. Students’ attitude towards the use of educational video games to develop competencies

    Computers in Human Behavior, Vol. 81, pp. 366-377

  3. Teachers’ attitude towards educational video games: The role of educational level

    Proceedings of the European Conference on e-Learning, ECEL

2017

  1. Branded entertainment: Past, present, and future

    Advertising and Branding: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1049-1069

  2. Higher education students’ attitude towards the use of gamification for competencies development

    Journal of E-Learning and Knowledge Society, Vol. 13, Núm. 1, pp. 129-146

  3. Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers' Memory

    Journal of Interactive Marketing, Vol. 38, pp. 55-63

  4. The effect of age on teachers’ intention to use educational video games: A TAM approach

    Electronic Journal of e-Learning, Vol. 15, Núm. 4, pp. 355-366

  5. The role of perceived relevance and attention in teachers' attitude and intention to use educational video games

    International Journal of Emerging Technologies in Learning, Vol. 12, Núm. 3, pp. 154-168

2016

  1. Teachers' intention to use educational video games: A technology acceptance model approach

    Proceedings of the European Conference on Games-based Learning

  2. The role of perceived relevance and attention in teachers' intention to use gamification

    Proceedings of the European Conference on e-Learning, ECEL

2015

  1. Branded entertainment: Past, present, and future

    Engaging Consumers through Branded Entertainment and Convergent Media (IGI Global), pp. 1-21

  2. Emplazamiento de producto en bestsellers literarios: efectos de la familiaridad con la marca, la repetición y la congruencia sobre la memoria de los lectores

    Emplazamiento de producto en bestsellers literarios: efectos de la familiaridad con la marca, la repetición y la congruencia sobre la memoria de los lectores

  3. Engaging consumers through branded entertainment and convergent media

    IGI Global, pp. 1-353

  4. Investigación en branded entertainment: loa contribución de las universidades españolas

    Enfoques empresariales de la gestión científica: transferencia de conocimiento a la empresa