Publicaciones en colaboración con investigadores/as de Universidad Internacional de Valencia (23)

2024

  1. Handmade virtual messages to promote foreign fashion brands in Instagram

    Journal of Global Fashion Marketing, Vol. 15, Núm. 2, pp. 221-234

  2. The quest for legitimacy: The European Court of Auditors’ work on fraud

    Financial Accountability and Management, Vol. 40, Núm. 2, pp. 154-172

2023

  1. Corporate social irresponsibility: What we know and what we need to know

    Corporate Social Responsibility and Environmental Management, Vol. 30, Núm. 3, pp. 1421-1439

2022

  1. Analysis of industry 4.0 implementation in mobility sector: An integrated approach based on QFD, BWM, and stratified combined compromise solution under fuzzy environment

    Journal of Industrial Information Integration, Vol. 30

  2. Determinants of students’ satisfaction with higher education institutions: a literature review

    EDULEARN22 Proceedings: 14th International Conference on Education and New Learning Technologies (July 4th-6th, 2022, Palma, Spain)

  3. Toward a Theoretical Framework of Corporate Social Irresponsibility: Clarifying the Gray Zones Between Responsibility and Irresponsibility

    Business and Society, Vol. 61, Núm. 6, pp. 1473-1511

2021

  1. Teachers’ beliefs about gamification and competencies development: A concept mapping approach

    Innovations in Education and Teaching International, Vol. 58, Núm. 1, pp. 84-94

2020

  1. Audit institutions in the European Union: Public service promotion, environmental engagement and COVID crisis communication through social media

    Sustainability (Switzerland), Vol. 12, Núm. 23, pp. 1-32

  2. Educational branding in private spanish universities: Building brands that the public fall in love with

    Journal of Management and Business Education, Vol. 3, Núm. 2, pp. 145-163

  3. Knowledge, business, and innovation: Economies and sustainability of future growth

    Journal of Business Research

  4. The effects of ewom in social media on tourism services

    Proceedings of the International Conference on Tourism Research

2019

  1. Perceived quality as a key to building educational brand through university lecturers

    UCJC Business & Society Review, Vol. 16, Núm. 1, pp. 60-99

  2. ¿Por qué las instituciones de educación superior deben apostar por la marca?

    Revista de investigación educativa, RIE, Vol. 37, Núm. 1, pp. 111-127

2018

  1. Actividad deportiva habitual, hábitos alimenticios y "packaging" de los alimentos: diferencias entre grupos de adolescentes

    Hacia la mejora social, económica y empresarial: avances multidisciplinares en innovación, turismo e ingeniería

2017

  1. An overview of qualitative comparative analysis: A bibliometric analysis

    Journal of Innovation and Knowledge, Vol. 2, Núm. 1, pp. 15-23

  2. Antecedents of International Opportunity Recognition in Born Global Firms

    Journal of Promotion Management, Vol. 23, Núm. 3, pp. 386-406

  3. Evolución del marketing en la educación superior: el capital de marca educativo

    Esic market, Núm. 156, pp. 69-120

  4. La importancia de percibir notoriedad e imagen de marca entre el personal de servicios de universidad

    Cuadernos de estudios empresariales, Núm. 27, pp. 65-86

  5. La lealtad del estudiante como clave para construir marca universitaria

    Esic market, Núm. 158, pp. 529-577

2016

  1. Factores de fracaso y éxito en empresas colaborativas: Análisis de literatura y un estudio de caso

    Economía industrial, Núm. 402, pp. 107-114