Factores de fracaso y éxito en empresas colaborativasAnálisis de literatura y un estudio de caso

  1. Domingo Ribeiro-Soriano 1
  2. Andrea Rey-Martí 1
  3. Norat Roig-Tierno 2
  4. Alicia Mas-Tur 1
  1. 1 Universitat de València
    info

    Universitat de València

    Valencia, España

    ROR https://ror.org/043nxc105

  2. 2 Universidad Internacional de Valencia
    info

    Universidad Internacional de Valencia

    Valencia, España

    ROR https://ror.org/00gjj5n39

Revista:
Economía industrial

ISSN: 0422-2784

Año de publicación: 2016

Título del ejemplar: Economía colaborativa

Número: 402

Páginas: 107-114

Tipo: Artículo

Otras publicaciones en: Economía industrial

Resumen

Esta investigación analiza las causas de fracaso y de éxito de las colaboraciones entre empresas mediante una aproximación tanto teórica como práctica. En primer lugar, se hace una amplia revisión de la literatura que analiza las diferentes causas de fracaso y éxito de las empresas colaborativas. En segundo lugar, junto a este análisis, se realiza una aplicación práctica mediante el estudio del caso concreto de una agencia de comunicación creativa que desde su creación ha llevado a cabo colaboraciones con diferentes empresas de servicios complementarios

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