JOSE ENRIQUE
BIGNE ALCAÑIZ
CATEDRÁTICO/A DE UNIVERSIDAD
Publications (369) JOSE ENRIQUE BIGNE ALCAÑIZ publications
2024
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Combined use of neuroscience and virtual reality for business applications
Biometrics and Neuroscience Research in Business and Management: Advances and Applications (De Gruyter), pp. 295-315
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Digitalización turística para la sociedad 5.0
coord.
Publicacions PUV
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Does banner advertising still capture attention?: An eye-tracking study
Spanish journal of marketing-ESIC, Vol. 28, Núm. 1
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Exploring the Factors Influencing Blame Attribution and Attitudes Toward Brands with COVID-19 Semantical Associations: A Study During the Lockdown Period
Corporate Reputation Review
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Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study
Computers in Human Behavior, Vol. 153
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How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study
Technological Forecasting and Social Change, Vol. 199
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I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination
Current Issues in Tourism, Vol. 27, Núm. 20, pp. 3369-3384
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Marketing turístico
Digitalización turística para la sociedad 5.0 (Publicacions PUV), pp. 249-277
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Predicting consumer ad preferences: Leveraging a machine learning approach for EDA and FEA neurophysiological metrics
Psychology and Marketing
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The affective impact of sightseeing bus tour experiences: using Affective Events Theory (AET) to examine length-of-stay and electronic word-of-mouth
Tourism Recreation Research, Vol. 49, Núm. 4, pp. 740-756
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Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store
International Journal of Retail and Distribution Management, Vol. 52, Núm. 4, pp. 389-406
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“Contagious” brands: Are they safe from coronavirus?
Management Decision, Vol. 62, Núm. 1, pp. 163-182
2023
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Are customer star ratings and sentiments aligned? A deep learning study of the customer service experience in tourism destinations
Service Business, Vol. 17, Núm. 1, pp. 281-314
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Artificial intelligence in tourism
Philosophy of Artificial Intelligence and Its Place in Society (IGI Global), pp. 98-114
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Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective
International Journal of Information Management, Vol. 72
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Does Virtual Reality Trigger Visits and Booking Holiday Travel Packages?
Cornell Hospitality Quarterly, Vol. 64, Núm. 2, pp. 226-245
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Heart rate variability in marketing research: A systematic review and methodological perspectives
Psychology and Marketing, Vol. 40, Núm. 1, pp. 190-208
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Higher levels of narrativity lead to similar patterns of posterior EEG activity across individuals
Frontiers in Human Neuroscience, Vol. 17
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Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory
Electronic Commerce Research
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Motivation in the metaverse: A dual-process approach to consumer choices in a virtual reality supermarket
Frontiers in Neuroscience, Vol. 17