Publications (369) JOSE ENRIQUE BIGNE ALCAÑIZ publications

2024

  1. Combined use of neuroscience and virtual reality for business applications

    Biometrics and Neuroscience Research in Business and Management: Advances and Applications (De Gruyter), pp. 295-315

  2. Digitalización turística para la sociedad 5.0 coord.

    Publicacions PUV

  3. Does banner advertising still capture attention?: An eye-tracking study

    Spanish journal of marketing-ESIC, Vol. 28, Núm. 1

  4. Exploring the Factors Influencing Blame Attribution and Attitudes Toward Brands with COVID-19 Semantical Associations: A Study During the Lockdown Period

    Corporate Reputation Review

  5. Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study

    Computers in Human Behavior, Vol. 153

  6. How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study

    Technological Forecasting and Social Change, Vol. 199

  7. I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination

    Current Issues in Tourism, Vol. 27, Núm. 20, pp. 3369-3384

  8. Marketing turístico

    Digitalización turística para la sociedad 5.0 (Publicacions PUV), pp. 249-277

  9. Predicting consumer ad preferences: Leveraging a machine learning approach for EDA and FEA neurophysiological metrics

    Psychology and Marketing

  10. The affective impact of sightseeing bus tour experiences: using Affective Events Theory (AET) to examine length-of-stay and electronic word-of-mouth

    Tourism Recreation Research, Vol. 49, Núm. 4, pp. 740-756

  11. Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store

    International Journal of Retail and Distribution Management, Vol. 52, Núm. 4, pp. 389-406

  12. “Contagious” brands: Are they safe from coronavirus?

    Management Decision, Vol. 62, Núm. 1, pp. 163-182