Heart rate variability in marketing research: A systematic review and methodological perspectives

  1. Kakaria, S.
  2. Bigné, E.
  3. Catrambone, V.
  4. Valenza, G.
Journal:
Psychology and Marketing

ISSN: 1520-6793,  0742-6046

Year of publication: 2023

Volume: 40

Issue: 1

Pages: 190-208

Type: Article

DOI: 10.1002/MAR.21734 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus