The application of neuromarketing tools in communication research: A comprehensive review of trends

  1. Casado-Aranda, L.-A.
  2. Sánchez-Fernández, J.
  3. Bigne, E.
  4. Smidts, A.
Journal:
Psychology and Marketing

ISSN: 1520-6793,  0742-6046

Year of publication: 2023

Volume: 40

Issue: 9

Pages: 1737-1756

Type: Review

DOI: 10.1002/MAR.21832 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus