Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store

  1. Bigne, E.
  2. Simonetti, A.
  3. Guixeres, J.
  4. Alcaniz, M.
Journal:
International Journal of Retail and Distribution Management

ISSN: 0959-0552

Year of publication: 2024

Volume: 52

Issue: 4

Pages: 389-406

Type: Article

DOI: 10.1108/IJRDM-02-2023-0067 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus