Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store

  1. Bigne, E.
  2. Simonetti, A.
  3. Guixeres, J.
  4. Alcaniz, M.
Aldizkaria:
International Journal of Retail and Distribution Management

ISSN: 0959-0552

Argitalpen urtea: 2024

Alea: 52

Zenbakia: 4

Orrialdeak: 389-406

Mota: Artikulua

DOI: 10.1108/IJRDM-02-2023-0067 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak