CARLA
RUIZ MAFE
CATEDRÁTICO/A DE UNIVERSIDAD
Publicaciones (163) Publicaciones de CARLA RUIZ MAFE
2024
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Do customer orientation strategies drive an excellent customer experience? The case of Abu Khader automotive
Marketing Innovation Strategies and Consumer Behavior (IGI Global), pp. 175-198
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Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study
Computers in Human Behavior, Vol. 153
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How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study
Technological Forecasting and Social Change, Vol. 199
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Sports brand love 2.0 in the context of football teams
Managing Sport and Leisure
2023
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Are customer star ratings and sentiments aligned? A deep learning study of the customer service experience in tourism destinations
Service Business, Vol. 17, Núm. 1, pp. 281-314
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Emojis and Users’ Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants
Journal of Tourism and Services, Vol. 14, Núm. 27, pp. 64-88
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Females’ customer engagement with eco-friendly restaurants in Instagram: the role of past visits
International Journal of Contemporary Hospitality Management, Vol. 35, Núm. 6, pp. 2267-2288
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I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination
Current Issues in Tourism
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The influence of culture on sentiments expressed in online reviews of eco-friendly hotels: The case study of Amsterdam
Philosophy of Artificial Intelligence and Its Place in Society (IGI Global), pp. 115-141
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The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study
Journal of Business Research, Vol. 157
2022
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Analysis of the perceived image of green hotels using big data
Narrativas emergentes para la comunicación digital (Dykinson), pp. 867-891
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Impact of cause-related marketing on consumer advocacy and cause participation: A causal model based on self-reports and eye-tracking measures
Psychology and Marketing, Vol. 39, Núm. 1, pp. 214-226
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Is a virtual visit to a heritage tourist destination informative? Design variables that influence intention to recommend the destination
Leveraging new business technology for a sustainable economic recovery: XXXVI Congreso Anual AEDEM: 1 al 3 de junio de 2022, Pozuelo de Alarcón, Madrid
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Online Food Delivery: An Overview and Bibliometric Analysis
Proceedings of the International Conference on Tourism Research
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Personal, experiential and sustainability related factors to explain food delivery apps use and recommendation: a review
Adaptación de la comunicación corporativa a la era post-Covid (Fragua), pp. 365-387
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Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter
International Journal of Advertising, Vol. 41, Núm. 8, pp. 1454-1476
2021
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Consumer engagement in the hotel sector through Twitter: The role of CSR, consumer trust and identification
Innovación y estrategias en el comercio y en servivios en general: de lo físico a lo digital (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 181-205
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Efectos de los usos y gratificaciones de Facebook en la elección de destinos turísticos
Revista de ciencias sociales, Vol. 27, Núm. 3, pp. 120-138
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Engaging consumers through firmgenerated content on Instagram
Spanish journal of marketing-ESIC, Vol. 25, Núm. 3, pp. 355-373
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Factores determinantes del valor utilitarista en las aplicaciones móviles del sector moda
Contaduría y administración, Vol. 66, Núm. 2