Publications (168) CARLA RUIZ MAFE publications

2025

  1. We match! Building online brand engagement behaviours through emotional and rational processes

    Journal of Retailing and Consumer Services, Vol. 82

2024

  1. Disentangling the link between service quality and customer brand engagement: The case of abu khader automotive

    Improving Service Quality and Customer Engagement With Marketing Intelligence (IGI Global), pp. 65-96

  2. Do customer orientation strategies drive an excellent customer experience? The case of Abu Khader automotive

    Marketing Innovation Strategies and Consumer Behavior (IGI Global), pp. 175-198

  3. Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study

    Computers in Human Behavior, Vol. 153

  4. How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study

    Technological Forecasting and Social Change, Vol. 199

  5. I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination

    Current Issues in Tourism, Vol. 27, Núm. 20, pp. 3369-3384

  6. Inward negative emotions and brand hate in users of snow-sports’ brands

    Journal of Product and Brand Management, Vol. 33, Núm. 6, pp. 745-760

  7. Negative customer engagement and brand hate in users of extreme snow-sports brands

    Improving Service Quality and Customer Engagement With Marketing Intelligence (IGI Global), pp. 114-142

  8. Sports brand love 2.0 in the context of football teams

    Managing Sport and Leisure

2023

  1. Are customer star ratings and sentiments aligned? A deep learning study of the customer service experience in tourism destinations

    Service Business, Vol. 17, Núm. 1, pp. 281-314

  2. Emojis and Users’ Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants

    Journal of Tourism and Services, Vol. 14, Núm. 27, pp. 64-88

  3. Females’ customer engagement with eco-friendly restaurants in Instagram: the role of past visits

    International Journal of Contemporary Hospitality Management, Vol. 35, Núm. 6, pp. 2267-2288

  4. The influence of culture on sentiments expressed in online reviews of eco-friendly hotels: The case study of Amsterdam

    Philosophy of Artificial Intelligence and Its Place in Society (IGI Global), pp. 115-141

  5. The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study

    Journal of Business Research, Vol. 157

2022

  1. Analysis of the perceived image of green hotels using big data

    Narrativas emergentes para la comunicación digital (Dykinson), pp. 867-891

  2. Impact of cause-related marketing on consumer advocacy and cause participation: A causal model based on self-reports and eye-tracking measures

    Psychology and Marketing, Vol. 39, Núm. 1, pp. 214-226

  3. Is a virtual visit to a heritage tourist destination informative?: design variables that influence intention to recommend the destination

    Leveraging new business technology for a sustainable economic recovery

  4. Online Food Delivery: An Overview and Bibliometric Analysis

    Proceedings of the International Conference on Tourism Research

  5. Personal, experiential and sustainability related factors to explain food delivery apps use and recommendation: a review

    Adaptación de la comunicación corporativa a la era post-Covid (Fragua), pp. 365-387

  6. Visual attention paid to negative comments in cause-related posts: visual style and emotionality matter

    International Journal of Advertising, Vol. 41, Núm. 8, pp. 1454-1476