Publicacions (169) Publicacions de CARLA RUIZ MAFE Mostra dades de recerca referenciades.

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2025

  1. Using Big Data to gain insights into customer emotions after a tourist experience

    Handbook on Big Data Marketing and Management in Tourism and Hospitality (Edward Elgar Publishing Ltd.), pp. 22-38

  2. We match! Building online brand engagement behaviours through emotional and rational processes

    Journal of Retailing and Consumer Services, Vol. 82

2024

  1. Disentangling the link between service quality and customer brand engagement: The case of abu khader automotive

    Improving Service Quality and Customer Engagement With Marketing Intelligence (IGI Global), pp. 65-96

  2. Do customer orientation strategies drive an excellent customer experience? The case of Abu Khader automotive

    Marketing Innovation Strategies and Consumer Behavior (IGI Global), pp. 175-198

  3. Furnishing your home? The impact of voice assistant avatars in virtual reality shopping: A neurophysiological study

    Computers in Human Behavior, Vol. 153

  4. How consumers process online review types in familiar versus unfamiliar destinations. A self-reported and neuroscientific study

    Technological Forecasting and Social Change, Vol. 199

  5. I want to travel to the past! The role of creative style and historical reconstructions as antecedents of informativeness in a virtual visit to a heritage tourist destination

    Current Issues in Tourism, Vol. 27, Núm. 20, pp. 3369-3384

  6. Inward negative emotions and brand hate in users of snow-sports’ brands

    Journal of Product and Brand Management, Vol. 33, Núm. 6, pp. 745-760

  7. Negative customer engagement and brand hate in users of extreme snow-sports brands

    Improving Service Quality and Customer Engagement With Marketing Intelligence (IGI Global), pp. 114-142

  8. Sports brand love 2.0 in the context of football teams

    Managing Sport and Leisure

2023

  1. Are customer star ratings and sentiments aligned? A deep learning study of the customer service experience in tourism destinations

    Service Business, Vol. 17, Núm. 1, pp. 281-314

  2. Emojis and Users’ Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants

    Journal of Tourism and Services, Vol. 14, Núm. 27, pp. 64-88

  3. Females’ customer engagement with eco-friendly restaurants in Instagram: the role of past visits

    International Journal of Contemporary Hospitality Management, Vol. 35, Núm. 6, pp. 2267-2288

  4. The influence of culture on sentiments expressed in online reviews of eco-friendly hotels: The case study of Amsterdam

    Philosophy of Artificial Intelligence and Its Place in Society (IGI Global), pp. 115-141

  5. The influence of negative emotions on brand trust and intention to share cause-related posts: A neuroscientific study

    Journal of Business Research, Vol. 157

2022

  1. Analysis of the perceived image of green hotels using big data

    Narrativas emergentes para la comunicación digital (Dykinson), pp. 867-891

  2. Impact of cause-related marketing on consumer advocacy and cause participation: A causal model based on self-reports and eye-tracking measures

    Psychology and Marketing, Vol. 39, Núm. 1, pp. 214-226

  3. Is a virtual visit to a heritage tourist destination informative?: design variables that influence intention to recommend the destination

    Leveraging new business technology for a sustainable economic recovery

  4. Online Food Delivery: An Overview and Bibliometric Analysis

    Proceedings of the International Conference on Tourism Research

  5. Personal, experiential and sustainability related factors to explain food delivery apps use and recommendation: a review

    Adaptación de la comunicación corporativa a la era post-Covid (Fragua), pp. 365-387