Inward negative emotions and brand hate in users of snow-sports’ brands

  1. Iranzo Barreira, Á.
  2. Kuster, I.
  3. Ruiz Mafe, C.
Journal:
Journal of Product and Brand Management

ISSN: 1061-0421

Year of publication: 2024

Volume: 33

Issue: 6

Pages: 745-760

Type: Article

DOI: 10.1108/JPBM-05-2023-4541 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus