Inward negative emotions and brand hate in users of snow-sports’ brands

  1. Iranzo Barreira, Á.
  2. Kuster, I.
  3. Ruiz Mafe, C.
Revue:
Journal of Product and Brand Management

ISSN: 1061-0421

Année de publication: 2024

Volumen: 33

Número: 6

Pages: 745-760

Type: Article

DOI: 10.1108/JPBM-05-2023-4541 GOOGLE SCHOLAR

Objectifs de Développement Durable