Publicaciones en colaboración con investigadores/as de Universidad Politécnica de Valencia (8)

2024

  1. Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store

    International Journal of Retail and Distribution Management, Vol. 52, Núm. 4, pp. 389-406

2021

  1. Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach

    Frontiers in Psychology, Vol. 12

  2. The background music-content congruence of TV advertisements: a neurophysiological study

    European Research on Management and Business Economics, Vol. 27, Núm. 2, pp. 64-77

2019

  1. Virtual reality in marketing: A framework, review, and research agenda

    Frontiers in Psychology, Vol. 10, Núm. JULY

  2. Visual Attention in Virtual Reality Settings: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 253-254

  3. ¿Comunica el recorrido del consumidor en el punto de venta su decisión de compra?: un estudio mediante Neuromarketing

    Omnichannel Marketing: las nuevas reglas de la distribución y el consumo en un mundo omnicanal (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 295-307

2017

  1. Consumer neuroscience-based metrics predict recall, liking and viewing rates in online advertising

    Frontiers in Psychology, Vol. 8, Núm. OCT

2016

  1. Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study

    Journal of Business Research, Vol. 69, Núm. 4, pp. 1423-1427