JOSE ENRIQUE
BIGNE ALCAÑIZ
CATEDRÁTICO/A DE UNIVERSIDAD
Universidad Politécnica de Valencia
Valencia, EspañaPublications in collaboration with researchers from Universidad Politécnica de Valencia (9)
2024
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Marketing turístico
Digitalización turística para la sociedad 5.0 (Publicacions PUV), pp. 249-277
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Visual attention and product interaction: a neuroscientific study on purchase across two product categories in a virtual store
International Journal of Retail and Distribution Management, Vol. 52, Núm. 4, pp. 389-406
2021
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Do You See What I See? Effectiveness of 360-Degree vs. 2D Video Ads Using a Neuroscience Approach
Frontiers in Psychology, Vol. 12
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The background music-content congruence of TV advertisements: a neurophysiological study
European Research on Management and Business Economics, Vol. 27, Núm. 2, pp. 64-77
2019
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Virtual reality in marketing: A framework, review, and research agenda
Frontiers in Psychology, Vol. 10, Núm. JULY
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Visual Attention in Virtual Reality Settings: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 253-254
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¿Comunica el recorrido del consumidor en el punto de venta su decisión de compra?: un estudio mediante Neuromarketing
Omnichannel Marketing: las nuevas reglas de la distribución y el consumo en un mundo omnicanal (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 295-307
2017
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Consumer neuroscience-based metrics predict recall, liking and viewing rates in online advertising
Frontiers in Psychology, Vol. 8, Núm. OCT
2016
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Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study
Journal of Business Research, Vol. 69, Núm. 4, pp. 1423-1427