Virtual reality in marketing: A framework, review, and research agenda

  1. Alcañiz, M.
  2. Bigné, E.
  3. Guixeres, J.
Journal:
Frontiers in Psychology

ISSN: 1664-1078

Year of publication: 2019

Volume: 10

Issue: JULY

Type: Review

DOI: 10.3389/FPSYG.2019.01530 GOOGLE SCHOLAR lock_openOpen access editor

Sustainable development goals

Data source: Scopus