Virtual reality in marketing: A framework, review, and research agenda

  1. Alcañiz, M.
  2. Bigné, E.
  3. Guixeres, J.
Revue:
Frontiers in Psychology

ISSN: 1664-1078

Année de publication: 2019

Volumen: 10

Número: JULY

Type: Révision

DOI: 10.3389/FPSYG.2019.01530 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus