Consumer neuroscience-based metrics predict recall, liking and viewing rates in online advertising

  1. Guixeres, J.
  2. Bigné, E.
  3. Azofra, J.M.A.
  4. Raya, M.A.
  5. Granero, A.C.
  6. Hurtado, F.F.
  7. Ornedo, V.N.
Journal:
Frontiers in Psychology

ISSN: 1664-1078

Year of publication: 2017

Volume: 8

Issue: OCT

Type: Article

DOI: 10.3389/FPSYG.2017.01808 GOOGLE SCHOLAR lock_openOpen access editor
Data source: Scopus