Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study

  1. Bigné, E.
  2. Llinares, C.
  3. Torrecilla, C.
Journal:
Journal of Business Research

ISSN: 0148-2963

Year of publication: 2016

Volume: 69

Issue: 4

Pages: 1423-1427

Type: Article

DOI: 10.1016/J.JBUSRES.2015.10.119 GOOGLE SCHOLAR
Data source: Scopus