Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study

  1. Bigné, E.
  2. Llinares, C.
  3. Torrecilla, C.
Aldizkaria:
Journal of Business Research

ISSN: 0148-2963

Argitalpen urtea: 2016

Alea: 69

Zenbakia: 4

Orrialdeak: 1423-1427

Mota: Artikulua

DOI: 10.1016/J.JBUSRES.2015.10.119 GOOGLE SCHOLAR
Datuen iturria: Scopus