IRENE
GIL SAURA
CATEDRÀTIC/A D'UNIVERSITAT
Antonio
Marín García
Publications by the researcher in collaboration with Antonio Marín García (18)
2024
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Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation
Journal of Marketing Analytics, Vol. 12, Núm. 3, pp. 717-733
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Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (Journal of Marketing Analytics, (2024), 12, 3, (717-733), 10.1057/s41270-024-00309-y)
Journal of Marketing Analytics
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Does ICT contribute to bootstrapping SOSI? Evidence in retailing
International Journal of Retail and Distribution Management
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Strengthening Brand Equity in Hotel Chains: Insights from Emerging Vs. Developed Economies
International Journal of Hospitality and Tourism Administration, Vol. 25, Núm. 5, pp. 1013-1037
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Sustainability-oriented innovation in retailing
Psychology and Marketing, Vol. 41, Núm. 2, pp. 240-253
2023
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Capturing consumer loyalty through technological innovation and sustainability: the moderating effect of the grocery commercial format
British Food Journal, Vol. 125, Núm. 8, pp. 2764-2784
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Relationship sustainability-store equity across segments of retail customers
International Journal of Retail and Distribution Management, Vol. 51, Núm. 3, pp. 366-385
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Sustainability-oriented commerce innovation: How does it influence consumer satisfaction?
International Journal of Retail and Distribution Management, Vol. 51, Núm. 11, pp. 1477-1496
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‘Green’ practices and value co-creation: does guest culture make a difference?
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 1, pp. 2893-2914
2022
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Do innovation and sustainability influence customer satisfaction in retail? A question of gender
Economic Research-Ekonomska Istrazivanja , Vol. 35, Núm. 1, pp. 546-563
2021
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How Does Sustainability Affect Consumer Satisfaction in Retailing?
Social and Sustainability Marketing: A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science (Taylor and Francis), pp. 225-247
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La gamificación como estrategia para la participación del estudiantado en la docencia universitaria
Edunovatic2021. Conference proceedings: 6th Virtual International Conference on Education, Innovation and ICT
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The Moderating Effect of Store Format on the Relationships Between ICT, Innovation and Sustainability in Retailing
Frontiers in Psychology, Vol. 12
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Understanding innovativeness and commitment to sustainable service practices
Journal of Services Marketing, Vol. 35, Núm. 8, pp. 1092-1103
2020
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¿Contribuye la innovación a generar valor de marca y satisfacción en el cliente?: Evidencias en la gran distribución de alimentación
Management Letters / Cuadernos de Gestión, Vol. 20, Núm. 3, pp. 29-40
2019
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How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing
Journal of Product and Brand Management, Vol. 29, Núm. 5, pp. 601-615
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Influencia del formato comercial en la sostenibilidad del comercio minorista de alimentación en España
UCJC Business & Society Review, Vol. 16, Núm. 4, pp. 132-173
2017
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Innovar en el comercio minorista: influencia de las TIC y sus efectos en la satisfacción del cliente
Management Letters / Cuadernos de Gestión, Vol. 17, Núm. 2, pp. 109-134