INES
KUSTER BOLUDA
CATEDRÁTICO/A DE UNIVERSIDAD
Publicaciones (217) Publicaciones de INES KUSTER BOLUDA
2024
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Analysing user-generated content in sports events through the lens of the Spain brand
Journal of Marketing Analytics
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Data mining to reposition a religious tourist destination in COVID-19
International Journal of Contemporary Hospitality Management, Vol. 36, Núm. 2, pp. 457-477
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Handmade virtual messages to promote foreign fashion brands in Instagram
Journal of Global Fashion Marketing, Vol. 15, Núm. 2, pp. 221-234
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Is Cause-Related Marketing all the Same for Different Cultures?
Journal of International Consumer Marketing, Vol. 36, Núm. 2, pp. 166-179
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Opinion leaders on sporting events for country branding
Journal of Vacation Marketing
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Sports ambassadors and destination image: a fuzzy set analysis
International Journal of Sports Marketing and Sponsorship
2023
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A bibliometric analysis of virtual influencers in the Web of Science
Journal of Marketing Analytics
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A century of research on complaints: longitudinal bibliometric analysis of WoS (1900–2019)
Total Quality Management and Business Excellence, Vol. 34, Núm. 1-2, pp. 71-96
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Artificial intelligence in sports: Monitoring marathons in social media - The role of sports events in territory branding
Philosophy of Artificial Intelligence and Its Place in Society (IGI Global), pp. 315-340
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B2B value co-creation influence on engagement: : Twitter analysis at international trade show organizer
European journal of management and business economics, Vol. 32, Núm. 3, pp. 257-275
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Brand attachment toward functional, symbolic and hedonic brands
Journal of Fashion Marketing and Management, Vol. 27, Núm. 3, pp. 470-488
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Consumer ethics: An extensive bibliometric review (1995–2021)
Business Ethics, the Environment and Responsibility, Vol. 32, Núm. 4, pp. 1150-1169
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Emociones y valor: sus efectos en la satisfacción, lealtad y respuesta al patrocinio deportivo
Revista de métodos cuantitativos para la economía y la empresa, Vol. 35, pp. 80-99
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Gender differences among teenagers: healthy and unhealthy lifestyle habits and eating behaviours, food involvement and packaging cues
British Food Journal, Vol. 125, Núm. 5, pp. 1666-1682
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Marketing productivity and the definition of success in the international consulting industry: non-financial and financial metrics
International Journal of Business Performance Management, Vol. 24, Núm. 2, pp. 131-157
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Positive and negative customer engagement in the tourism industry: Should these constructs be studied separately?
Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 25-42
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Product Placement Bibliometric Study: Generic Journals Versus Specific-Communication Journals
International Journal of Business Communication, Vol. 60, Núm. 4, pp. 1368-1397
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TICS-Formación efectiva en ventas: sector asegurado mexicano
Dirección y organización: Revista de dirección, organización y administración de empresas, Núm. 80, pp. 5-17
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Tourists’ perceptions, emotions, and attitudes during a mega sport event
Journal of Sport and Tourism, Vol. 27, Núm. 3, pp. 205-219
2022
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Country image effects after the Brexit crisis. A cross-cultural comparison
Consumer Behavior in Tourism and Hospitality, Vol. 17, Núm. 4, pp. 498-513