Department: MARKETING AND

Faculty: Faculty of Economics

Area: Marketing and Market Research

Research group: Applied Marketing into Consumer Behaviour

Research group: Research Group on Brand and Positioning

Email: ines.kuster@uv.es

Doctor by the Universitat de València with the thesis La implantación de la orientación en la fuerza de ventas industrial 1999. Supervised by Dr. José Enrique Bigné Alcañiz, Dr. Francisco Torán Torres.