Publicaciones (197) Publicaciones de NATALIA MELANIA VILA LOPEZ

2024

  1. Analysing user-generated content in sports events through the lens of the Spain brand

    Journal of Marketing Analytics

  2. Brand hate in the cosmetic industry: drugstore versus luxury make-up brands

    Young Consumers, Vol. 25, Núm. 1, pp. 109-127

  3. Data mining to reposition a religious tourist destination in COVID-19

    International Journal of Contemporary Hospitality Management, Vol. 36, Núm. 2, pp. 457-477

  4. Handmade virtual messages to promote foreign fashion brands in Instagram

    Journal of Global Fashion Marketing, Vol. 15, Núm. 2, pp. 221-234

  5. Is Cause-Related Marketing all the Same for Different Cultures?

    Journal of International Consumer Marketing, Vol. 36, Núm. 2, pp. 166-179

  6. Opinion leaders on sporting events for country branding

    Journal of Vacation Marketing

  7. Sports ambassadors and destination image: a fuzzy set analysis

    International Journal of Sports Marketing and Sponsorship

  8. Studying international complaints: a multicultural analysis across two time periods

    Journal of Business and Industrial Marketing

2023

  1. A bibliometric analysis of virtual influencers in the Web of Science

    Journal of Marketing Analytics

  2. A century of research on complaints: longitudinal bibliometric analysis of WoS (1900–2019)

    Total Quality Management and Business Excellence, Vol. 34, Núm. 1-2, pp. 71-96

  3. Artificial intelligence in sports: Monitoring marathons in social media - The role of sports events in territory branding

    Philosophy of Artificial Intelligence and Its Place in Society (IGI Global), pp. 315-340

  4. B2B value co-creation influence on engagement: : Twitter analysis at international trade show organizer

    European journal of management and business economics, Vol. 32, Núm. 3, pp. 257-275

  5. Brand attachment toward functional, symbolic and hedonic brands

    Journal of Fashion Marketing and Management, Vol. 27, Núm. 3, pp. 470-488

  6. Consumer ethics: An extensive bibliometric review (1995–2021)

    Business Ethics, the Environment and Responsibility, Vol. 32, Núm. 4, pp. 1150-1169

  7. Emociones y valor: sus efectos en la satisfacción, lealtad y respuesta al patrocinio deportivo

    Revista de métodos cuantitativos para la economía y la empresa, Vol. 35, pp. 80-99

  8. Gender differences among teenagers: healthy and unhealthy lifestyle habits and eating behaviours, food involvement and packaging cues

    British Food Journal, Vol. 125, Núm. 5, pp. 1666-1682

  9. Positive and negative customer engagement in the tourism industry: Should these constructs be studied separately?

    Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 25-42

  10. Product Placement Bibliometric Study: Generic Journals Versus Specific-Communication Journals

    International Journal of Business Communication, Vol. 60, Núm. 4, pp. 1368-1397

  11. TICS-Formación efectiva en ventas: sector asegurado mexicano

    Dirección y organización: Revista de dirección, organización y administración de empresas, Núm. 80, pp. 5-17

  12. Tourists’ perceptions, emotions, and attitudes during a mega sport event

    Journal of Sport and Tourism, Vol. 27, Núm. 3, pp. 205-219