Department: MARKETING AND

Faculty: Faculty of Economics

Area: Marketing and Market Research

Research group: Applied Marketing into Consumer Behaviour

Research group: Research Group on Brand and Positioning

Email: natalia.vila@uv.es

Doctor by the Universitat de València with the thesis La medición del posicionamiento de una empresa y su oferta de marketing en el ámbito del grupo competitivo un enfoque cognitivo 1999. Supervised by Dr. José Enrique Bigné Alcañiz.