INNOMARK

2024

1. Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation

   Journal of Marketing Analytics, Vol. 12, Núm. 3, pp. 717-733

2. Cocreating value with hotel guests in the “new normal”: the case of Spain

   Consumer Behavior in Tourism and Hospitality

3. Correction to: Boost effect of sustainable practices and relational innovation on value co-creation and brand equity: outcomes of hotel size moderation (Journal of Marketing Analytics, (2024), 12, 3, (717-733), 10.1057/s41270-024-00309-y)

   Journal of Marketing Analytics

4. Does ICT contribute to bootstrapping SOSI? Evidence in retailing

   International Journal of Retail and Distribution Management

5. Drivers of supply chain adaptability: insights into mobilizing supply chain processes. A multi-country and multi-sector empirical research

   Operations Management Research

6. Erasmus-driven destination experience and students’ ambassadorship behaviour: A multi-stakeholder perspective

   European Journal of Tourism Research, Vol. 37

7. Hospitalization Forecast to Inform COVID-19 Pandemic Planning and Resource Allocation Using Discrete Event Simulation

   Journal of Industrial Engineering and Management, Vol. 17, Núm. 1, pp. 168-181

8. How to generate economic satisfaction in b2b contexts? The role of value co-creation and relationship quality

   Journal of Industrial and Business Economics, Vol. 51, Núm. 1, pp. 189-209

9. ICT and value co-creation in B2B: the new way of loyalty in service

   Management Letters / Cuadernos de Gestión, Vol. 24, Núm. 1, pp. 21-36

10. Main motivations and barriers to pro-environmental behaviour: a study from the employee’s perspective

    Sustainability Accounting, Management and Policy Journal, Vol. 15, Núm. 4, pp. 913-933

11. Managing sustainability-oriented innovation in services: proposal of a scale for the future of hotel companies and travel agencies

    Journal of Tourism Futures

12. Pro-environmental behaviours of generation Z: A cross-cultural approach

    International Review on Public and Nonprofit Marketing, Vol. 21, Núm. 3, pp. 1-29

13. Relevant factors to implement continuous improvement in administrative services of public universities: an action research study

    Production Planning and Control

14. Strengthening Brand Equity in Hotel Chains: Insights from Emerging Vs. Developed Economies

    International Journal of Hospitality and Tourism Administration, Vol. 25, Núm. 5, pp. 1013-1037

15. Sustainability-oriented innovation in retailing

    Psychology and Marketing, Vol. 41, Núm. 2, pp. 240-253

16. Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender

    Journal of Vacation Marketing

17. Tackling food waste management: Professional training in the public interest

    International Journal of Gastronomy and Food Science, Vol. 35

18. The influence of electronic word of mouth on cosmetics purchasing: the role of the social component and engagement

    International Journal of Pharmaceutical and Healthcare Marketing

19. Unveiling sustainable service innovations: exploring segmentation patterns in Ecuadorian restaurant sector

    British Food Journal, Vol. 126, Núm. 1, pp. 471-488

20. Validation of a design orientation scale in the trade and tourism sectors and assessment of its impact on firms’ performance

    Service Business, Vol. 18, Núm. 1, pp. 81-100