Effects of integrated marketing communication on brand equity: the rote of value co-creation and guest's ecological knowledge

  1. Bordian, Mariia
  2. Gil-Saura, Irene
  3. Seric, Maja
Revue:
REVISTA PERSPECTIVA EMPRESARIAL

ISSN: 2389-8186 2389-8194

Année de publication: 2021

Volumen: 8

Número: 1

Pages: 55-70

Type: Article

DOI: 10.16967/23898186.685 GOOGLE SCHOLAR