Effects of integrated marketing communication on brand equity: the rote of value co-creation and guest's ecological knowledge

  1. Bordian, Mariia
  2. Gil-Saura, Irene
  3. Seric, Maja
Journal:
REVISTA PERSPECTIVA EMPRESARIAL

ISSN: 2389-8186,  2389-8194

Year of publication: 2021

Volume: 8

Issue: 1

Pages: 55-70

Type: Article

DOI: 10.16967/23898186.685 GOOGLE SCHOLAR
Data source: WoS