Effects of integrated marketing communication on brand equity: the rote of value co-creation and guest's ecological knowledge

  1. Bordian, Mariia
  2. Gil-Saura, Irene
  3. Seric, Maja
Aldizkaria:
REVISTA PERSPECTIVA EMPRESARIAL

ISSN: 2389-8186,  2389-8194

Argitalpen urtea: 2021

Alea: 8

Zenbakia: 1

Orrialdeak: 55-70

Mota: Artikulua

DOI: 10.16967/23898186.685 GOOGLE SCHOLAR
Datuen iturria: WoS